Color

#f45f48

#f45f48
hex#f45f48
rgbrgb(244, 95, 72)
hslhsl(8, 89%, 62%)
oklchoklch(0.675 0.188 31.2)
Closest name: Camellia (#f6685a)Relative luminance 0.2789

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#48ddf4

#f44887 · #f4b548

#48f45f · #5f48f4

Split-complementary

Open in tool →

#48f4b5 · #4887f4

#87f448 · #48ddf4 · #b548f4

Contrast

#f45f48 as textRatioAAAA largeAAAFix
Aaon white
3.19:1failpassfail
  • AA: use #e32a0d as the text (4.56:1)
  • AAA: use #a91f0a as the text (7.27:1)
  • AA: or shift the background to #292929 (4.56:1)
Aaon black
6.58:1passpassfail
  • AAA: use #f56b56 as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f45f48 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#f45f48 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f45f48
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f45f48 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f45f48-c4a69c-62cba6-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md