Color

#f44943

#f44943
hex#f44943
rgbrgb(244, 73, 67)
hslhsl(2, 89%, 61%)
oklchoklch(0.65 0.209 26.8)
Closest name: Angry Flamingo (#f04e45)Relative luminance 0.244

Colors that go with #f44943

Charcoal, Cadet Blue and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#43eef4

#f44396 · #f4a143

#43f449 · #4943f4

Split-complementary

Open in tool →

#43f4a1 · #4396f4

#96f443 · #43eef4 · #a143f4

Contrast

#f44943 as textRatioAAAA largeAAAFix
Aaon white
3.57:1failpassfail
  • AA: use #e7150d as the text (4.66:1)
  • AAA: use #b2100a as the text (7.07:1)
  • AA: or shift the background to #212121 (4.51:1)
Aaon black
5.88:1passpassfail
  • AAA: use #f66a65 as the text (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f44943 as the background.

Brands using this color

Fonts for this mood

#f44943 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f44943
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f44943 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f44943-c4a29c-62cb9c-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md