Color

#f39972

#f39972
hex#f39972
rgbrgb(243, 153, 114)
hslhsl(18, 84%, 70%)
oklchoklch(0.766 0.121 44)
Closest name: darksalmon (#e9967a)Relative luminance 0.4305

Colors that go with #f39972

Charcoal, Deep Sky Blue and Cadet Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #f39972

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#72ccf3

#f3728c · #f3d972

#72f399 · #9972f3

Split-complementary

Open in tool →

#72f3d9 · #728cf3

#8cf372 · #72ccf3 · #d972f3

Contrast

#f39972 as textRatioAAAA largeAAAFix
Aaon white
2.19:1failfailfail
  • AA: use #ce4b12 as the text (4.53:1)
  • AAA: use #9b380d as the text (7.08:1)
  • AA: or shift the background to #424242 (4.6:1)
  • AAA: or shift the background to #242424 (7.1:1)
Aaon black
9.61:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f39972 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#f39972 reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f39972
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f39972 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f39972-c4ad9c-62cbb8-2d291f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md