Color

#f39490

#f39490
hex#f39490
rgbrgb(243, 148, 144)
hslhsl(2, 80%, 76%)
oklchoklch(0.764 0.115 22.7)
Closest name: Candy (#ff9b87)Relative luminance 0.4225

Colors that go with #f39490

Charcoal, Dark Turquoise and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #f39490

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#91eff3

#f391bf · #f3c591

#91f394 · #9491f3

Split-complementary

Open in tool →

#91f3c5 · #91bff3

#bff391 · #91eff3 · #c591f3

Contrast

#f39490 as textRatioAAAA largeAAAFix
Aaon white
2.22:1failfailfail
  • AA: use #e6251e as the text (4.52:1)
  • AAA: use #ae1913 as the text (7.12:1)
  • AA: or shift the background to #424242 (4.52:1)
  • AAA: or shift the background to #212121 (7.25:1)
Aaon black
9.45:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f39490 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#f39490 reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f39490
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f39490 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f39490-c4a29c-62cb9c-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md