Color

#f38b68

#f38b68
hex#f38b68
rgbrgb(243, 139, 104)
hslhsl(15, 85%, 68%)
oklchoklch(0.741 0.136 39.3)
Closest name: Bonfire (#f78058)Relative luminance 0.3852

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#68d0f3

#f3688b · #f3d068

#68f38b · #8b68f3

Split-complementary

Open in tool →

#68f3d0 · #688bf3

#8bf368 · #68d0f3 · #d068f3

Contrast

#f38b68 as textRatioAAAA largeAAAFix
Aaon white
2.41:1failfailfail
  • AA: use #d44211 as the text (4.58:1)
  • AAA: use #a0320d as the text (7.1:1)
  • AA: or shift the background to #3d3d3d (4.5:1)
  • AAA: or shift the background to #1c1c1c (7.06:1)
Aaon black
8.7:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f38b68 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#f38b68 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f38b68
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f38b68 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f38b68-c4ab9c-62cbb2-2d291f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md