Beach Hut
Open in tool →Sea blue with sun-bleached yellow and a coral — striped-canvas summer, softened so it works on a screen.
Color
#f3828f
#f3828f
hex
#f3828frgb
rgb(243, 130, 143)hsl
hsl(353, 82%, 73%)oklch
oklch(0.735 0.138 13.8)Closest name: lightcoral (#f08080)Relative luminance 0.37
Colors that go with #f3828f
Charcoal, Light Sea Green and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #f3828f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Light Sea Green #20b2aa
complementaryshippedLight Sea Green sits directly opposite #f3828f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Crimson #dc143c
shippedCrimson is paired with #f3828f in 4 real palettes, including Target : Expect More. Pay Less.'s brand system and Casper Sleep's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #f3828f: 4 real palettes, including Target : Expect More. Pay Less.'s brand system and Postman's brand system, as the accent.
Midnight Blue #191970
shipped6 real palettes, including Lavender Haze and Casper Sleep's brand system put Midnight Blue beside #f3828f, as the text colour against it.
Mustard Yellow #ffdb58
shipped5 real palettes, including Meadow and Lido put Mustard Yellow beside #f3828f, as the supporting colour.
Orange Red #ff4500
shippedOrange Red is paired with #f3828f in 4 real palettes, including Substack's brand system and Reddit's brand system, as the lead colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #f3828f in 7 real palettes, including Roblox's brand system and OktaOkta on YoutubeOkta on XOkta on LinkedIn's brand system, as the lead colour.
Real palettes that use #f3828f
Tints & shades
Harmonies
Contrast
| #f3828f as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.5:1 | fail | fail | fail | |
Aaon black | 8.4:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f3828f as the background.
Brands using this color
Palettes built around it
Fonts for this mood
#f3828f reads as warm, vivid, light. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #f3828f
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #f3828f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/f3828f-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md