Color

#f01418

#f01418
hex#f01418
rgbrgb(240, 20, 24)
hslhsl(359, 88%, 51%)
oklchoklch(0.605 0.241 28.2)
Closest name: Assassin’s Red (#f60206)Relative luminance 0.1909

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#14f0ec

#f01486 · #f07e14

#18f014 · #1418f0

Split-complementary

Open in tool →

#14f07e · #1486f0

#86f014 · #14f0ec · #7e14f0

Contrast

#f01418 as textRatioAAAA largeAAAFix
Aaon white
4.36:1failpassfail
  • AA: use #eb0f13 as the text (4.56:1)
  • AAA: use #b10b0e as the text (7.18:1)
  • AA: or shift the background to #0a0a0a (4.54:1)
Aaon black
4.82:1passpassfail
  • AAA: use #f66a6d as the text (7.2:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f01418 as the background.

Brands using this color

Fonts for this mood

#f01418 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f01418
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f01418 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f01418-c4a09c-62cb96-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md