Color

#f00544

#f00544
hex#f00544
rgbrgb(240, 5, 68)
hslhsl(344, 96%, 48%)
oklchoklch(0.606 0.242 18.9)
Closest name: Barberry (#ee1133)Relative luminance 0.1905

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#05f0b1

#f005b9 · #f03c05

#44f005 · #0544f0

Split-complementary

Open in tool →

#05f03c · #05b9f0

#b9f005 · #05f0b1 · #3c05f0

Contrast

#f00544 as textRatioAAAA largeAAAFix
Aaon white
4.37:1failpassfail
  • AA: use #eb0542 as the text (4.53:1)
  • AAA: use #af0431 as the text (7.28:1)
  • AA: or shift the background to #0a0a0a (4.53:1)
Aaon black
4.81:1passpassfail
  • AAA: use #fc5f89 as the text (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f00544 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#f00544 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f00544
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f00544 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f00544-c49ca2-62cb7c-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md