Color

#ef9971

#ef9971
hex#ef9971
rgbrgb(239, 153, 113)
hslhsl(19, 80%, 69%)
oklchoklch(0.761 0.117 45.5)
Closest name: darksalmon (#e9967a)Relative luminance 0.4233

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#71c7ef

#ef7188 · #efd871

#71ef99 · #9971ef

Split-complementary

Open in tool →

#71efd8 · #7188ef

#88ef71 · #71c7ef · #d871ef

Contrast

#ef9971 as textRatioAAAA largeAAAFix
Aaon white
2.22:1failfailfail
  • AA: use #ca4f16 as the text (4.52:1)
  • AAA: use #973b11 as the text (7.12:1)
  • AA: or shift the background to #424242 (4.53:1)
  • AAA: or shift the background to #212121 (7.26:1)
Aaon black
9.47:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ef9971 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ef9971 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ef9971
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ef9971 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ef9971-c4ad9c-62cbb9-2d2a1f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md