Color

#ef7b96

#ef7b96
hex#ef7b96
rgbrgb(239, 123, 150)
hslhsl(346, 78%, 71%)
oklchoklch(0.721 0.144 6.6)
Closest name: Embarrassed (#ee7799)Relative luminance 0.3472

Colors that go with #ef7b96

Charcoal, Light Sea Green and Midnight Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7befd4

#ef7bd0 · #ef9a7b

#96ef7b · #7b96ef

Split-complementary

Open in tool →

#7bef9a · #7bd0ef

#d0ef7b · #7befd4 · #9a7bef

Contrast

#ef7b96 as textRatioAAAA largeAAAFix
Aaon white
2.64:1failfailfail
  • AA: use #e4214e as the text (4.54:1)
  • AAA: use #ac1539 as the text (7.19:1)
  • AA: or shift the background to #363636 (4.57:1)
  • AAA: or shift the background to #121212 (7.09:1)
Aaon black
7.94:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ef7b96 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ef7b96 reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ef7b96
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ef7b96 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ef7b96-c49ca1-62cb80-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md