Color

#ef48bd

#ef48bd
hex#ef48bd
rgbrgb(239, 72, 189)
hslhsl(318, 84%, 61%)
oklchoklch(0.674 0.233 342.3)
Closest name: Barbiecore (#e15acb)Relative luminance 0.2666

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#48ef7a

#ce48ef · #ef4869

#bdef48 · #48bdef

Split-complementary

Open in tool →

#69ef48 · #48efce

#efce48 · #48ef7a · #4869ef

Contrast

#ef48bd as textRatioAAAA largeAAAFix
Aaon white
3.32:1failpassfail
  • AA: use #d8139d as the text (4.67:1)
  • AAA: use #a40e77 as the text (7.22:1)
  • AA: or shift the background to #262626 (4.56:1)
Aaon black
6.33:1passpassfail
  • AAA: use #f15bc4 as the text (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ef48bd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ef48bd reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ef48bd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ef48bd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ef48bd-c19fb3-75cb62-2d1f23-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md