Color

#ef0174

#ef0174
hex#ef0174
rgbrgb(239, 1, 116)
hslhsl(331, 99%, 47%)
oklchoklch(0.614 0.247 3.7)
Closest name: Borderline Pink (#ee1166)Relative luminance 0.1963

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#01ef7c

#ef01eb · #ef0501

#74ef01 · #0174ef

Split-complementary

Open in tool →

#01ef05 · #01ebef

#ebef01 · #01ef7c · #0501ef

Contrast

#ef0174 as textRatioAAAA largeAAAFix
Aaon white
4.26:1failpassfail
  • AA: use #e4016f as the text (4.63:1)
  • AAA: use #ad0154 as the text (7.22:1)
  • AA: or shift the background to #0d0d0d (4.56:1)
Aaon black
4.93:1passpassfail
  • AAA: use #fe58a8 as the text (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ef0174 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ef0174 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ef0174
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ef0174 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ef0174-c49cab-62cb66-2d1f20-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md