Color

#ef012d

#ef012d
hex#ef012d
rgbrgb(239, 1, 45)
hslhsl(349, 99%, 47%)
oklchoklch(0.6 0.243 24.1)
Closest name: Barberry (#ee1133)Relative luminance 0.1856

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#01efc3

#ef01a3 · #ef4c01

#2def01 · #012def

Split-complementary

Open in tool →

#01ef4c · #01a3ef

#a3ef01 · #01efc3 · #4c01ef

Contrast

#ef012d as textRatioAAAA largeAAAFix
Aaon white
4.46:1failpassfail
  • AA: use #e9012c as the text (4.66:1)
  • AAA: use #b20121 as the text (7.19:1)
  • AA: or shift the background to #050505 (4.57:1)
Aaon black
4.71:1passpassfail
  • AAA: use #fe5d7a as the text (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ef012d as the background.

Brands using this color

Fonts for this mood

#ef012d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ef012d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ef012d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ef012d-c49c9f-62cb85-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md