Color

#ee5372

#ee5372
hex#ee5372
rgbrgb(238, 83, 114)
hslhsl(348, 82%, 63%)
oklchoklch(0.659 0.19 12.2)
Closest name: Aphrodisiac (#e35a63)Relative luminance 0.2558

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#53eecf

#ee53c0 · #ee8253

#72ee53 · #5372ee

Split-complementary

Open in tool →

#53ee82 · #53c0ee

#c0ee53 · #53eecf · #8253ee

Contrast

#ee5372 as textRatioAAAA largeAAAFix
Aaon white
3.43:1failpassfail
  • AA: use #e81741 as the text (4.54:1)
  • AAA: use #b01131 as the text (7.07:1)
  • AA: or shift the background to #242424 (4.52:1)
Aaon black
6.12:1passpassfail
  • AAA: use #f06a85 as the text (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ee5372 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ee5372 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ee5372
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ee5372 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ee5372-c49c9f-62cb83-2d231f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md