Color

#ed97cc

#ed97cc
hex#ed97cc
rgbrgb(237, 151, 204)
hslhsl(323, 70%, 76%)
oklchoklch(0.779 0.122 342.7)
Closest name: Bubblegum Kisses (#f092d6)Relative luminance 0.445

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#97edb8

#e397ed · #ed97a1

#cced97 · #97cced

Split-complementary

Open in tool →

#a1ed97 · #97ede3

#ede397 · #97edb8 · #97a1ed

Contrast

#ed97cc as textRatioAAAA largeAAAFix
Aaon white
2.12:1failfailfail
  • AA: use #d92694 as the text (4.51:1)
  • AAA: use #a01c6e as the text (7.28:1)
  • AA: or shift the background to #454545 (4.52:1)
  • AAA: or shift the background to #262626 (7.13:1)
Aaon black
9.9:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ed97cc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ed97cc reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ed97cc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ed97cc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ed97cc-c19fb0-6dcb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md