Color

#ed73ed

#ed73ed
hex#ed73ed
rgbrgb(237, 115, 237)
hslhsl(300, 77%, 69%)
oklchoklch(0.74 0.208 327.4)
Closest name: violet (#ee82ee)Relative luminance 0.3638

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#73ed73

#b073ed · #ed73b0

#eded73 · #73eded

Split-complementary

Open in tool →

#b0ed73 · #73edb0

#edb073 · #73ed73 · #73b0ed

Contrast

#ed73ed as textRatioAAAA largeAAAFix
Aaon white
2.54:1failfailfail
  • AA: use #cb1acb as the text (4.62:1)
  • AAA: use #991499 as the text (7.21:1)
  • AA: or shift the background to #383838 (4.62:1)
  • AAA: or shift the background to #171717 (7.07:1)
Aaon black
8.28:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ed73ed as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ed73ed reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ed73ed
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ed73ed and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ed73ed-c19fbd-95cb62-2d1f27-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md