Color

#ed5a64

#ed5a64
hex#ed5a64
rgbrgb(237, 90, 100)
hslhsl(356, 80%, 64%)
oklchoklch(0.662 0.181 19.6)
Closest name: Aphrodisiac (#e35a63)Relative luminance 0.2624

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5aede3

#ed5aad · #ed995a

#64ed5a · #5a64ed

Split-complementary

Open in tool →

#5aed99 · #5aaded

#aded5a · #5aede3 · #995aed

Contrast

#ed5a64 as textRatioAAAA largeAAAFix
Aaon white
3.36:1failpassfail
  • AA: use #e61e2b as the text (4.58:1)
  • AAA: use #ae131e as the text (7.21:1)
  • AA: or shift the background to #262626 (4.5:1)
Aaon black
6.25:1passpassfail
  • AAA: use #ef6c75 as the text (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ed5a64 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ed5a64 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ed5a64
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ed5a64 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ed5a64-c49e9c-62cb91-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md