Color

#ed45ad

#ed45ad
hex#ed45ad
rgbrgb(237, 69, 173)
hslhsl(323, 82%, 60%)
oklchoklch(0.662 0.226 347)
Closest name: Fanatic Fuchsia (#ee1199)Relative luminance 0.2528

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#45ed85

#d945ed · #ed4559

#aded45 · #45aded

Split-complementary

Open in tool →

#59ed45 · #45edd9

#edd945 · #45ed85 · #4559ed

Contrast

#ed45ad as textRatioAAAA largeAAAFix
Aaon white
3.47:1failpassfail
  • AA: use #da168f as the text (4.67:1)
  • AAA: use #a7116d as the text (7.13:1)
  • AA: or shift the background to #212121 (4.64:1)
Aaon black
6.06:1passpassfail
  • AAA: use #ef61b9 as the text (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ed45ad as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ed45ad reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ed45ad
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ed45ad and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ed45ad-c19fb0-6dcb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md