Color

#ed381d

#ed381d
hex#ed381d
rgbrgb(237, 56, 29)
hslhsl(8, 85%, 52%)
oklchoklch(0.619 0.22 31.5)
Closest name: Arcade Fire (#ee3311)Relative luminance 0.2092

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1dd1ed

#ed1d69 · #eda01d

#1ded38 · #381ded

Split-complementary

Open in tool →

#1deda0 · #1d69ed

#69ed1d · #1dd1ed · #a01ded

Contrast

#ed381d as textRatioAAAA largeAAAFix
Aaon white
4.05:1failpassfail
  • AA: use #e22e12 as the text (4.53:1)
  • AAA: use #aa230e as the text (7.1:1)
  • AA: or shift the background to #141414 (4.55:1)
Aaon black
5.18:1passpassfail
  • AAA: use #f26e5a as the text (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ed381d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ed381d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ed381d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ed381d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ed381d-c4a69c-62cba6-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md