Color

#ed12af

#ed12af
hex#ed12af
rgbrgb(237, 18, 175)
hslhsl(317, 86%, 50%)
oklchoklch(0.635 0.264 344.6)
Closest name: Aphroditean Fuchsia (#dd14ab)Relative luminance 0.2153

Colors that go with #ed12af

Medium Sea Green, Charcoal and Cadet Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#12ed50

#be12ed · #ed1241

#afed12 · #12afed

Split-complementary

Open in tool →

#41ed12 · #12edbe

#edbe12 · #12ed50 · #1241ed

Contrast

#ed12af as textRatioAAAA largeAAAFix
Aaon white
3.96:1failpassfail
  • AA: use #da10a1 as the text (4.6:1)
  • AAA: use #a60c7b as the text (7.09:1)
  • AA: or shift the background to #171717 (4.53:1)
Aaon black
5.31:1passpassfail
  • AAA: use #f359c7 as the text (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ed12af as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ed12af reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ed12af
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ed12af and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ed12af-c19fb3-77cb62-2d1f23-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md