#ec323b as text	Ratio	AA	AA large	AAA	Fix
Aaon white	4.13:1	fail	pass	fail	AA: use #e91620 as the text (4.56:1) AAA: use #b11019 as the text (7.1:1) AA: or shift the background to #121212 (4.54:1)
Aaon black	5.09:1	pass	pass	fail	AAA: use #f16a70 as the text (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ec323b as the background.

Brands using this color

Wiseprimary · #f4243b · Δ1.713

Palettes built around it

e63946 457b9d f4a261 fff4e0 23201c

Retro Pop

Open in tool →

Fifties-diner red and steel blue with a peach — nostalgic pop that still passes contrast.

Playful Bold Warm

Fonts for this mood

#ec323b reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

Warm fonts →Playful fonts →Bold fonts →

mcpConnect your agent — build around #ec323b

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›analyze #ec323b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ec323b-c49f9c-62cb93-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md