Color

#ec274f

#ec274f
hex#ec274f
rgbrgb(236, 39, 79)
hslhsl(348, 84%, 54%)
oklchoklch(0.612 0.226 17.4)
Closest name: Barberry (#ee1133)Relative luminance 0.1985

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#27ecc5

#ec27b1 · #ec6227

#4fec27 · #274fec

Split-complementary

Open in tool →

#27ec62 · #27b1ec

#b1ec27 · #27ecc5 · #6227ec

Contrast

#ec274f as textRatioAAAA largeAAAFix
Aaon white
4.23:1failpassfail
  • AA: use #e6143e as the text (4.63:1)
  • AAA: use #ae0f2f as the text (7.22:1)
  • AA: or shift the background to #0f0f0f (4.54:1)
Aaon black
4.97:1passpassfail
  • AAA: use #f26984 as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ec274f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ec274f reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ec274f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ec274f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ec274f-c49c9f-62cb83-2d231f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md