Color

#e78040

#e78040
hex#e78040
rgbrgb(231, 128, 64)
hslhsl(23, 78%, 58%)
oklchoklch(0.703 0.149 50)
Closest name: Apocalyptic Orange (#f4711e)Relative luminance 0.328

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#40a7e7

#e74054 · #e7d440

#40e780 · #8040e7

Split-complementary

Open in tool →

#40e7d4 · #4054e7

#54e740 · #40a7e7 · #d440e7

Contrast

#e78040 as textRatioAAAA largeAAAFix
Aaon white
2.78:1failfailfail
  • AA: use #bf5818 as the text (4.54:1)
  • AAA: use #8d4111 as the text (7.25:1)
  • AA: or shift the background to #333333 (4.55:1)
  • AAA: or shift the background to #0a0a0a (7.13:1)
Aaon black
7.56:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e78040 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#e78040 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e78040
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e78040 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e78040-c4b09c-62cbc0-2d2b1f-f1e9ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md