Color

#e761ff

#e761ff
hex#e761ff
rgbrgb(231, 97, 255)
hslhsl(291, 100%, 69%)
oklchoklch(0.721 0.246 321.3)
Closest name: Flaming Flamingo (#dd55ff)Relative luminance 0.3276

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#79ff61

#9861ff · #ff61c8

#ffe761 · #61ffe7

Split-complementary

Open in tool →

#c8ff61 · #61ff98

#ff9861 · #79ff61 · #61c8ff

Contrast

#e761ff as textRatioAAAA largeAAAFix
Aaon white
2.78:1failfailfail
  • AA: use #c700eb as the text (4.54:1)
  • AAA: use #9800b3 as the text (7.03:1)
  • AA: or shift the background to #333333 (4.54:1)
  • AAA: or shift the background to #0a0a0a (7.12:1)
Aaon black
7.55:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e761ff as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#e761ff reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e761ff
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e761ff and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e761ff-bf9fc1-a4cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md