Color

#e740da

#e740da
hex#e740da
rgbrgb(231, 64, 218)
hslhsl(305, 78%, 58%)
oklchoklch(0.67 0.256 331.5)
Closest name: Cupid’s Eye (#ff22dd)Relative luminance 0.2572

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#40e74e

#a240e7 · #e74086

#dae740 · #40dae7

Split-complementary

Open in tool →

#86e740 · #40e7a2

#e7a240 · #40e74e · #4086e7

Contrast

#e740da as textRatioAAAA largeAAAFix
Aaon white
3.42:1failpassfail
  • AA: use #d11ac2 as the text (4.53:1)
  • AAA: use #9f1493 as the text (7.01:1)
  • AA: or shift the background to #242424 (4.54:1)
Aaon black
6.14:1passpassfail
  • AAA: use #eb5cdf as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e740da as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#e740da reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e740da
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e740da and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e740da-c19fba-8ccb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md