Color

#e7325f

#e7325f
hex#e7325f
rgbrgb(231, 50, 95)
hslhsl(345, 79%, 55%)
oklchoklch(0.613 0.215 12.7)
Closest name: Bat’s Blood Soup (#ee3366)Relative luminance 0.201

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#32e7ba

#e732ba · #e75f32

#5fe732 · #325fe7

Split-complementary

Open in tool →

#32e75f · #32bae7

#bae732 · #32e7ba · #5f32e7

Contrast

#e7325f as textRatioAAAA largeAAAFix
Aaon white
4.18:1failpassfail
  • AA: use #e51f51 as the text (4.52:1)
  • AAA: use #ad143b as the text (7.14:1)
  • AA: or shift the background to #0f0f0f (4.58:1)
Aaon black
5.02:1passpassfail
  • AAA: use #ee6d8d as the text (7.21:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e7325f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#e7325f reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e7325f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e7325f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e7325f-c49ca1-62cb7e-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md