Color

#e70844

#e70844
hex#e70844
rgbrgb(231, 8, 68)
hslhsl(344, 93%, 47%)
oklchoklch(0.59 0.234 18.2)
Closest name: crimson (#dc143c)Relative luminance 0.1758

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#08e7ac

#e708b3 · #e73c08

#44e708 · #0844e7

Split-complementary

Open in tool →

#08e73c · #08b3e7

#b3e708 · #08e7ac · #3c08e7

Contrast

#e70844 as textRatioAAAA largeAAAFix
Aaon white
4.65:1passpassfail
  • AAA: use #b10634 as the text (7.13:1)
Aaon black
4.52:1passpassfail
  • AAA: use #f9628a as the text (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e70844 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#e70844 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e70844
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e70844 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e70844-c49ca2-62cb7c-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md