Color

#e52a5f

#e52a5f
hex#e52a5f
rgbrgb(229, 42, 95)
hslhsl(343, 78%, 53%)
oklchoklch(0.604 0.219 11.5)
Closest name: Bat’s Blood Soup (#ee3366)Relative luminance 0.1914

Colors that go with #e52a5f

Charcoal, Dodger Blue and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #e52a5f

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2ae5b0

#e52abc · #e5522a

#5fe52a · #2a5fe5

Split-complementary

Open in tool →

#2ae552 · #2abce5

#bce52a · #2ae5b0 · #522ae5

Contrast

#e52a5f as textRatioAAAA largeAAAFix
Aaon white
4.35:1failpassfail
  • AA: use #e42158 as the text (4.51:1)
  • AAA: use #ac1540 as the text (7.15:1)
  • AA: or shift the background to #0a0a0a (4.55:1)
Aaon black
4.83:1passpassfail
  • AAA: use #ed6e92 as the text (7.25:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e52a5f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#e52a5f reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e52a5f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e52a5f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e52a5f-c49ca3-62cb7b-2d211f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md