Color

#e40ca3

#e40ca3
hex#e40ca3
rgbrgb(228, 12, 163)
hslhsl(318, 90%, 47%)
oklchoklch(0.613 0.256 346.2)
Closest name: Aphroditean Fuchsia (#dd14ab)Relative luminance 0.194

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0ce44d

#b90ce4 · #e40c37

#a3e40c · #0ca3e4

Split-complementary

Open in tool →

#37e40c · #0ce4b9

#e4b90c · #0ce44d · #0c37e4

Contrast

#e40ca3 as textRatioAAAA largeAAAFix
Aaon white
4.3:1failpassfail
  • AA: use #da0b9c as the text (4.66:1)
  • AAA: use #a50976 as the text (7.24:1)
  • AA: or shift the background to #0d0d0d (4.52:1)
Aaon black
4.88:1passpassfail
  • AAA: use #f655c6 as the text (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e40ca3 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#e40ca3 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e40ca3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e40ca3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e40ca3-c19fb3-75cb62-2d1f23-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md