Color

#e40780

#e40780
hex#e40780
rgbrgb(228, 7, 128)
hslhsl(327, 94%, 46%)
oklchoklch(0.599 0.242 357.7)
Closest name: Benevolent Pink (#dd1188)Relative luminance 0.182

Colors that go with #e40780

Denim, Gold and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#07e46a

#d907e4 · #e40712

#80e407 · #0780e4

Split-complementary

Open in tool →

#12e407 · #07e4d9

#e4d907 · #07e46a · #0712e4

Contrast

#e40780 as textRatioAAAA largeAAAFix
Aaon white
4.52:1passpassfail
  • AAA: use #ad0562 as the text (7.06:1)
Aaon black
4.64:1passpassfail
  • AAA: use #fa57b0 as the text (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e40780 as the background.

Brands using this color

Fonts for this mood

#e40780 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e40780
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e40780 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e40780-c19fae-66cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md