Color

#e40772

#e40772
hex#e40772
rgbrgb(228, 7, 114)
hslhsl(331, 94%, 46%)
oklchoklch(0.594 0.238 2.6)
Closest name: Borderline Pink (#ee1166)Relative luminance 0.1786

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#07e479

#e407e0 · #e40b07

#72e407 · #0772e4

Split-complementary

Open in tool →

#07e40b · #07e0e4

#e0e407 · #07e479 · #0b07e4

Contrast

#e40772 as textRatioAAAA largeAAAFix
Aaon white
4.59:1passpassfail
  • AAA: use #ad0556 as the text (7.16:1)
Aaon black
4.57:1passpassfail
  • AAA: use #fa5ca8 as the text (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e40772 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#e40772 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e40772
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e40772 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e40772-c49cab-62cb66-2d1f20-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md