Color

#e40754

#e40754
hex#e40754
rgbrgb(228, 7, 84)
hslhsl(339, 94%, 46%)
oklchoklch(0.587 0.232 12.8)
Closest name: Anger (#dd0055)Relative luminance 0.1729

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#07e496

#e407c2 · #e42807

#54e407 · #0754e4

Split-complementary

Open in tool →

#07e428 · #07c2e4

#c2e407 · #07e496 · #2807e4

Contrast

#e40754 as textRatioAAAA largeAAAFix
Aaon white
4.71:1passpassfail
  • AAA: use #b20642 as the text (7.01:1)
Aaon black
4.46:1failpassfail
  • AA: use #e90756 as the text (4.63:1)
  • AAA: use #fa5c93 as the text (7.02:1)
  • AA: or shift the background to #fafafa (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e40754 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#e40754 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e40754
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e40754 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e40754-c49ca5-62cb74-2d211f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md