Color

#e23c12

#e23c12
hex#e23c12
rgbrgb(226, 60, 18)
hslhsl(12, 85%, 48%)
oklchoklch(0.603 0.208 34)
Closest name: Bacon Strips (#df3f32)Relative luminance 0.1944

Colors that go with #e23c12

Charcoal, Sea Green and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#12b9e2

#e21251 · #e2a412

#12e23c · #3c12e2

Split-complementary

Open in tool →

#12e2a4 · #1251e2

#51e212 · #12b9e2 · #a412e2

Contrast

#e23c12 as textRatioAAAA largeAAAFix
Aaon white
4.3:1failpassfail
  • AA: use #d93912 as the text (4.62:1)
  • AAA: use #a52c0d as the text (7.08:1)
  • AA: or shift the background to #0d0d0d (4.52:1)
Aaon black
4.89:1passpassfail
  • AAA: use #f17150 as the text (7.22:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e23c12 as the background.

Brands using this color

Fonts for this mood

#e23c12 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e23c12
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e23c12 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e23c12-c4a99c-62cbad-2d281f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md