Color

#e12d5d

#e12d5d
hex#e12d5d
rgbrgb(225, 45, 93)
hslhsl(344, 75%, 53%)
oklchoklch(0.599 0.213 12.1)
Closest name: Anarchist (#db304a)Relative luminance 0.1867

Colors that go with #e12d5d

Charcoal, Dodger Blue and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #e12d5d

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2de1b1

#e12db7 · #e1572d

#5de12d · #2d5de1

Split-complementary

Open in tool →

#2de157 · #2db7e1

#b7e12d · #2de1b1 · #572de1

Contrast

#e12d5d as textRatioAAAA largeAAAFix
Aaon white
4.44:1failpassfail
  • AA: use #e0295a as the text (4.53:1)
  • AAA: use #aa183f as the text (7.21:1)
  • AA: or shift the background to #080808 (4.52:1)
Aaon black
4.73:1passpassfail
  • AAA: use #ea6c8d as the text (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e12d5d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#e12d5d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e12d5d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e12d5d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e12d5d-c49ca2-62cb7c-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md