Color

#e01a35

#e01a35
hex#e01a35
rgbrgb(224, 26, 53)
hslhsl(352, 79%, 49%)
oklchoklch(0.58 0.223 22.7)
Closest name: crimson (#dc143c)Relative luminance 0.1684

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1ae0c5

#e01a97 · #e0631a

#35e01a · #1a35e0

Split-complementary

Open in tool →

#1ae063 · #1a97e0

#97e01a · #1ae0c5 · #631ae0

Contrast

#e01a35 as textRatioAAAA largeAAAFix
Aaon white
4.81:1passpassfail
  • AAA: use #ad1429 as the text (7.22:1)
Aaon black
4.37:1failpassfail
  • AA: use #e41b36 as the text (4.51:1)
  • AAA: use #ee6d7e as the text (7.12:1)
  • AA: or shift the background to #fafafa (4.61:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e01a35 as the background.

Brands using this color

Fonts for this mood

#e01a35 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e01a35
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e01a35 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e01a35-c49c9d-62cb8a-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md