Color
#de1231
#de1231rgb(222, 18, 49)hsl(351, 85%, 47%)oklch(0.573 0.225 23)Colors that go with #de1231
Charcoal, Royal Blue and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #de1231: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Royal Blue #4169e1
triadicshippedRoyal Blue completes a triad with #de1231 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Steel Blue #4682b4
split-complementshippedSteel Blue is a split-complement of #de1231: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Amber #ffbf00
shippedAmber is paired with #de1231 in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour.
Blue #0000ff
shipped8 real palettes, including Tim Hortons's brand system and native Cybersecurity's brand system put Blue beside #de1231, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #de1231: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #de1231: 18 real palettes, including Target : Expect More. Pay Less.'s brand system and Costco's brand system, as the accent.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #de1231: 6 real palettes, including Databricks's brand system and Google's brand system, as the accent.
Real palettes that use #de1231
Tints & shades
Harmonies
Contrast
| #de1231 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.96:1 | pass | pass | fail |
|
Aaon black | 4.24:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #de1231 as the background.
Brands using this color
- Target : Expect More. Pay Less.primary · #dc142c · Δ0.629
- Wendy'sprimary · #dd1438 · Δ0.712
- KFCprimary · #e4002b · Δ1.202
- KFCsecondary · #e4002b · Δ1.202
- NASCARsecondary · #e4002b · Δ1.202
- Walgreensprimary · #e31836 · Δ1.227
- Costcoprimary · #e31837 · Δ1.26
- Pinterestprimary · #e40424 · Δ1.485
- Lay'saccent · #df2027 · Δ1.541
- Toyotasecondary · #e10a1d · Δ1.606
- Tiffany & Co.secondary · #e50739 · Δ1.621
- Budweiserprimary · #dc041c · Δ1.687
- Wells Fargoprimary · #d71e28 · Δ1.727
- Pinterestaccent · #e60023 · Δ1.808
- Formula 1accent · #e8002d · Δ1.915
- Red Bullsecondary · #db0a40 · Δ1.952
- Codecademyaccent · #dc2626 · Δ1.954
Fonts for this mood
#de1231 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #de1231 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/de1231-c49c9e-62cb89-2d231f-f1e9ee?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md