Color

#dd40ac

#dd40ac
hex#dd40ac
rgbrgb(221, 64, 172)
hslhsl(319, 70%, 56%)
oklchoklch(0.633 0.22 343.1)
Closest name: Aphroditean Fuchsia (#dd14ab)Relative luminance 0.2202

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#40dd72

#c140dd · #dd405d

#acdd40 · #40acdd

Split-complementary

Open in tool →

#5ddd40 · #40ddc1

#ddc140 · #40dd72 · #405ddd

Contrast

#dd40ac as textRatioAAAA largeAAAFix
Aaon white
3.89:1failpassfail
  • AA: use #d4259d as the text (4.61:1)
  • AAA: use #a01c77 as the text (7.17:1)
  • AA: or shift the background to #171717 (4.61:1)
Aaon black
5.4:1passpassfail
  • AAA: use #e56cbf as the text (7.23:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #dd40ac as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#dd40ac reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #dd40ac
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #dd40ac and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/dd40ac-c19fb2-74cb62-2d1f23-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md