Color

#dd317c

#dd317c
hex#dd317c
rgbrgb(221, 49, 124)
hslhsl(334, 72%, 53%)
oklchoklch(0.603 0.213 360)
Closest name: Beetroot Purple (#d33376)Relative luminance 0.1902

Colors that go with #dd317c

Charcoal, Denim and Gold lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#31dd93

#dd31d2 · #dd3c31

#7cdd31 · #317cdd

Split-complementary

Open in tool →

#31dd3c · #31d2dd

#d2dd31 · #31dd93 · #3c31dd

Contrast

#dd317c as textRatioAAAA largeAAAFix
Aaon white
4.37:1failpassfail
  • AA: use #dc2876 as the text (4.56:1)
  • AAA: use #a71b58 as the text (7.14:1)
  • AA: or shift the background to #0a0a0a (4.53:1)
Aaon black
4.8:1passpassfail
  • AAA: use #e76ea3 as the text (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #dd317c as the background.

Brands using this color

Fonts for this mood

#dd317c reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #dd317c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #dd317c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/dd317c-c49ca9-62cb6b-2d1f1f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md