Color

#dd301d

#dd301d
hex#dd301d
rgbrgb(221, 48, 29)
hslhsl(6, 77%, 49%)
oklchoklch(0.585 0.211 30.4)
Closest name: Bacon Strips (#df3f32)Relative luminance 0.1757

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1dcadd

#dd1d6a · #dd901d

#1ddd30 · #301ddd

Split-complementary

Open in tool →

#1ddd90 · #1d6add

#6add1d · #1dcadd · #901ddd

Contrast

#dd301d as textRatioAAAA largeAAAFix
Aaon white
4.65:1passpassfail
  • AAA: use #a72416 as the text (7.22:1)
Aaon black
4.51:1passpassfail
  • AAA: use #eb7366 as the text (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #dd301d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#dd301d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #dd301d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #dd301d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/dd301d-c4a59c-62cba3-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md