Color

#dc7990

#dc7990
hex#dc7990
rgbrgb(220, 121, 144)
hslhsl(346, 59%, 67%)
oklchoklch(0.692 0.125 6)
Closest name: palevioletred (#db7093)Relative luminance 0.309

Colors that go with #dc7990

Charcoal, Cadet Blue and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#79dcc5

#dc79c2 · #dc9479

#90dc79 · #7990dc

Split-complementary

Open in tool →

#79dc94 · #79c2dc

#c2dc79 · #79dcc5 · #9479dc

Contrast

#dc7990 as textRatioAAAA largeAAAFix
Aaon white
2.92:1failfailfail
  • AA: use #ce4061 as the text (4.64:1)
  • AAA: use #a22a46 as the text (7.1:1)
  • AA: or shift the background to #303030 (4.51:1)
  • AAA: or shift the background to #030303 (7.05:1)
Aaon black
7.18:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #dc7990 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#dc7990 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #dc7990
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #dc7990 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/dc7990-c49ca1-62cb80-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md