Color

#dc287f

#dc287f
hex#dc287f
rgbrgb(220, 40, 127)
hslhsl(331, 72%, 51%)
oklchoklch(0.597 0.221 357.8)
Closest name: Beetroot Purple (#d33376)Relative luminance 0.1827

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#28dc85

#dc28d9 · #dc2b28

#7fdc28 · #287fdc

Split-complementary

Open in tool →

#28dc2b · #28d9dc

#d9dc28 · #28dc85 · #2b28dc

Contrast

#dc287f as textRatioAAAA largeAAAFix
Aaon white
4.51:1passpassfail
  • AAA: use #a71b5f as the text (7.08:1)
Aaon black
4.65:1passpassfail
  • AAA: use #e76aa6 as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #dc287f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#dc287f reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #dc287f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #dc287f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/dc287f-c49cab-62cb66-2d1f20-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md