Color

#dc0996

#dc0996
hex#dc0996
rgbrgb(220, 9, 150)
hslhsl(320, 92%, 45%)
oklchoklch(0.593 0.246 348.5)
Closest name: Benevolent Pink (#dd1188)Relative luminance 0.1761

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#09dc50

#b909dc · #dc092c

#96dc09 · #0996dc

Split-complementary

Open in tool →

#2cdc09 · #09dcb9

#dcb909 · #09dc50 · #092cdc

Contrast

#dc0996 as textRatioAAAA largeAAAFix
Aaon white
4.64:1passpassfail
  • AAA: use #a60771 as the text (7.27:1)
Aaon black
4.52:1passpassfail
  • AAA: use #f854c1 as the text (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #dc0996 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#dc0996 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #dc0996
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #dc0996 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/dc0996-c19fb2-72cb62-2d1f23-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md