Color

#dc0937

#dc0937
hex#dc0937
rgbrgb(220, 9, 55)
hslhsl(347, 92%, 45%)
oklchoklch(0.568 0.225 20.9)
Closest name: crimson (#dc143c)Relative luminance 0.1569

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#09dcaf

#dc09a0 · #dc4509

#37dc09 · #0937dc

Split-complementary

Open in tool →

#09dc45 · #09a0dc

#a0dc09 · #09dcaf · #4509dc

Contrast

#dc0937 as textRatioAAAA largeAAAFix
Aaon white
5.08:1passpassfail
  • AAA: use #b0072c as the text (7.21:1)
Aaon black
4.14:1failpassfail
  • AA: use #eb0a3b as the text (4.64:1)
  • AAA: use #f86283 as the text (7.07:1)
  • AA: or shift the background to #f2f2f2 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #dc0937 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#dc0937 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #dc0937
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #dc0937 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/dc0937-c49ca0-62cb82-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md