Color

#da4977

#da4977
hex#da4977
rgbrgb(218, 73, 119)
hslhsl(341, 66%, 57%)
oklchoklch(0.618 0.183 4.9)
Closest name: Blush d’Amour (#de5d83)Relative luminance 0.21

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#49daac

#da49bf · #da6449

#77da49 · #4977da

Split-complementary

Open in tool →

#49da64 · #49bfda

#bfda49 · #49daac · #6449da

Contrast

#da4977 as textRatioAAAA largeAAAFix
Aaon white
4.04:1failpassfail
  • AA: use #d6386a as the text (4.53:1)
  • AAA: use #a5224b as the text (7.17:1)
  • AA: or shift the background to #141414 (4.56:1)
Aaon black
5.2:1passpassfail
  • AAA: use #e27396 as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #da4977 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#da4977 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #da4977
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #da4977 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/da4977-c49ca4-62cb77-2d211f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md