Color

#da4974

#da4974
hex#da4974
rgbrgb(218, 73, 116)
hslhsl(342, 66%, 57%)
oklchoklch(0.617 0.183 6.2)
Closest name: Blush d’Amour (#de5d83)Relative luminance 0.2093

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#49daae

#da49bd · #da6649

#74da49 · #4974da

Split-complementary

Open in tool →

#49da66 · #49bdda

#bdda49 · #49daae · #6649da

Contrast

#da4974 as textRatioAAAA largeAAAFix
Aaon white
4.05:1failpassfail
  • AA: use #d63868 as the text (4.54:1)
  • AAA: use #a52249 as the text (7.18:1)
  • AA: or shift the background to #141414 (4.55:1)
Aaon black
5.19:1passpassfail
  • AAA: use #e27395 as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #da4974 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#da4974 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #da4974
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #da4974 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/da4974-c49ca3-62cb79-2d211f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md