Color

#da1032

#da1032
hex#da1032
rgbrgb(218, 16, 50)
hslhsl(350, 86%, 46%)
oklchoklch(0.565 0.222 22.4)
Closest name: crimson (#dc143c)Relative luminance 0.1551

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#10dab9

#da1097 · #da5410

#32da10 · #1032da

Split-complementary

Open in tool →

#10da54 · #1097da

#97da10 · #10dab9 · #5410da

Contrast

#da1032 as textRatioAAAA largeAAAFix
Aaon white
5.12:1passpassfail
  • AAA: use #af0d28 as the text (7.21:1)
Aaon black
4.1:1failpassfail
  • AA: use #e81135 as the text (4.56:1)
  • AAA: use #f4677f as the text (7.09:1)
  • AA: or shift the background to #f2f2f2 (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #da1032 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#da1032 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #da1032
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #da1032 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/da1032-c49c9e-62cb87-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md