Color

#da013f

#da013f
hex#da013f
rgbrgb(218, 1, 63)
hslhsl(343, 99%, 43%)
oklchoklch(0.563 0.225 18.1)
Closest name: crimson (#dc143c)Relative luminance 0.1529

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#01da9d

#da01ab · #da3001

#3fda01 · #013fda

Split-complementary

Open in tool →

#01da30 · #01abda

#abda01 · #01da9d · #3001da

Contrast

#da013f as textRatioAAAA largeAAAFix
Aaon white
5.18:1passpassfail
  • AAA: use #b20133 as the text (7.13:1)
Aaon black
4.06:1failpassfail
  • AA: use #e90143 as the text (4.55:1)
  • AAA: use #fe5d8a as the text (7.15:1)
  • AA: or shift the background to #f0f0f0 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #da013f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#da013f reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #da013f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #da013f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/da013f-c49ca3-62cb7b-2d211f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md