Color

#da0134

#da0134
hex#da0134
rgbrgb(218, 1, 52)
hslhsl(346, 99%, 43%)
oklchoklch(0.562 0.226 21.2)
Closest name: crimson (#dc143c)Relative luminance 0.1518

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#01daa8

#da01a0 · #da3b01

#34da01 · #0134da

Split-complementary

Open in tool →

#01da3b · #01a0da

#a0da01 · #01daa8 · #3b01da

Contrast

#da0134 as textRatioAAAA largeAAAFix
Aaon white
5.2:1passpassfail
  • AAA: use #b2012a as the text (7.17:1)
Aaon black
4.04:1failpassfail
  • AA: use #e90137 as the text (4.52:1)
  • AAA: use #fe5d82 as the text (7.1:1)
  • AA: or shift the background to #f0f0f0 (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #da0134 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#da0134 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #da0134
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #da0134 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/da0134-c49ca1-62cb80-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md