Newsprint
Open in tool →Ink-black on warm paper with a single red — the broadsheet hierarchy that lets typography lead.
Color
#d97730
#d97730
hex
#d97730rgb
rgb(217, 119, 48)hsl
hsl(25, 69%, 52%)oklch
oklch(0.668 0.147 52.6)Closest name: Ochre (#cc7722)Relative luminance 0.2816
Colors that go with #d97730
Cadet Blue, Charcoal and Cornflower Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Cadet Blue #5f9ea0
split-complementshippedCadet Blue is a split-complement of #d97730: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #d97730: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Cornflower Blue #6495ed
complementaryshippedCornflower Blue sits directly opposite #d97730 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #d97730 in 6 real palettes, including Maple and Ember, as the accent.
Blue #0000ff
shipped8 real palettes, including Sketch's brand system and Readymag's brand system put Blue beside #d97730, as the accent.
Burlywood #deb887
shippedBurlywood is paired with #d97730 in 4 real palettes, including Kiln and Coffee Bar, as the accent.
Champagne #f7e7ce
shipped5 real palettes, including Woodsmoke and Coffee Bar put Champagne beside #d97730, as that palette's text colour.
Crimson #dc143c
shippedCrimson is paired with #d97730 in 5 real palettes, including Burger King's brand system and Retro Pop, as the lead colour.
Real palettes that use #d97730
Tints & shades
Harmonies
Contrast
| #d97730 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.17:1 | fail | pass | fail | |
Aaon black | 6.63:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d97730 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#d97730 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #d97730
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #d97730 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/d97730-c4b19c-62cbc4-2d2b1f-f1e9ea?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md