Color

#d96375

#d96375
hex#d96375
rgbrgb(217, 99, 117)
hslhsl(351, 61%, 62%)
oklchoklch(0.648 0.149 12.7)
Closest name: Berrylicious (#d75e6c)Relative luminance 0.2496

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#63d9c7

#d963b0 · #d98c63

#75d963 · #6375d9

Split-complementary

Open in tool →

#63d98c · #63b0d9

#b0d963 · #63d9c7 · #8c63d9

Contrast

#d96375 as textRatioAAAA largeAAAFix
Aaon white
3.5:1failpassfail
  • AA: use #d14258 as the text (4.53:1)
  • AAA: use #a4283a as the text (7.14:1)
  • AA: or shift the background to #212121 (4.59:1)
Aaon black
5.99:1passpassfail
  • AAA: use #de7887 as the text (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d96375 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d96375 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d96375
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d96375 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d96375-c49c9e-62cb89-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md